AC Nielsen (China) Limited
Compressing time by 60% at Frontline Fieldwork
Industry: Corporate Services, Exhibition and PR Services
Service: LEAN 6 Sigma/ BPI
AC Nielsen (China) Limited (AC Nielson) is a leading research company providing market research and analytical services to various industries.
AC Nielsen invited TQM to help work on the conflicting aims of “compressing time” and improving business processes and work quality.
Identify process improvement & time compression opportunities
Create a performance measuring system to ensure work quality
Motivate staff to increase productivity by incentive scheme
Increased the completion efficiency of questionnaire
Improved the transparency and traceability of the fieldwork, the status of the questionnaires, and transactions control
Reduced field interviewing cycle time by 60% by new work flow
Reduced 50% of operational costs
Avoided delays by enhancing the interviewer work quality by work balance and eliminating work pressure of staff with low efficiency